Industries / VC-Backed Startups
Every dollar of growth spend at your stage has to be reportable to a board. We build it that way from the start.
We build growth systems for VC-backed startups under pressure to show efficient, scalable growth, with the metrics defined and tracked in a form your board actually wants to see, before the next round is even on the calendar.
For post-seed to Series B companies with a live growth motion and an upcoming fundraise or board review.
The Growth Challenge
Post-seed to Series B companies live under a specific kind of pressure: the next round depends on showing efficient growth, not just growth. A founder can hit an ambitious top-line number, new users, new revenue, whatever the headline metric is, and still walk into a board meeting unable to answer the harder question underneath it: what did that growth actually cost, and does the unit economics improve or worsen as it scales?
Growth spend at this stage is also usually the least systemized part of the company. Early traction often came from founder-led sales, a single channel that happened to work, or a launch moment that won’t repeat. There’s constant pressure to “just do more of that,” without ever building the structure that would make growth predictable rather than lucky, which becomes a real liability the moment a board asks what happens if that one channel stops working.
The startups that raise their next round on strong terms treat growth as an engineered system well before they’re forced to. Clear unit economics from early on, a defined CAC payback target tied to the actual runway, and channels tested and chosen deliberately, with clean, honest reporting a board member could actually interrogate, rather than a dashboard built to look good in a pitch deck.
We build the growth math your investors will ask about, before they ask.
We reverse-engineer your target into board-level math.
Revenue or user growth goal → CAC payback required → channel mix and budget needed to hit it, given your actual runway. This becomes the plan and the reporting framework in one document.
Channels get tested deliberately, not scaled on faith.
Before committing meaningful budget to any channel, we test it at a small scale with defined success criteria, so a board sees a tested, chosen strategy, not “we scaled the one thing that worked once.”
Everything gets built to be reportable from day one.
Clean attribution, a dashboard that shows CAC, payback, and channel mix clearly, built for a board conversation, not just an internal team’s convenience.
We tell you honestly when a target doesn’t match the runway.
If the math says a growth target isn’t achievable within the budget or timeline available, we say so before you’ve committed spend or made promises to your board, not after.
Relevant Systems for VC-Backed Startups
Strategy, Consulting & Advisory
Reverse-engineered growth targets and board-ready growth math, from the diagnostic stage through the plan.
Performance & Paid Growth
Channel testing built for capital efficiency, with a defined path to scale once a channel proves out.
Revenue Operations & Automation
Reporting and attribution infrastructure built to be legible to a board, not just an internal team.
Growth rate alone tells a board nothing about efficiency.
We measure both together.
A 40% month-over-month growth rate means something completely different at a CAC payback of 3 months versus 14 months.
Our standard for VC-backed clients: every growth number gets reported alongside its cost and payback period, in the same view, so the story a founder tells a board is the same story the numbers actually support.
improvement in CAC payback period ahead of a Series A raise
of new pipeline now attributable to a defined, repeatable channel mix
reduction in growth spend with no reduction in growth rate, after cutting an underperforming channel
Next / Strategy session
If your growth story and your unit economics aren’t the same story yet, this is the conversation to have before your next board meeting.
Every request reviewed personally. Response within 24 hours.