01Store diagnosis
We audit the actual store experience before touching the acquisition side.
Product page structure and copy, checkout flow friction, site speed, treated as their own diagnostic before assuming the problem is upstream in the ads.
B2C & DTC / Ecommerce Growth
The best ad campaign in the world can’t fix a product page that loses the sale.
We optimize product pages, checkout flow, and merchandising strategy for e-commerce brands, the store experience underneath the ad spend, where a lot of DTC budget quietly goes to waste.
Find the leak after the clickThe problem
More traffic cannot fix a store that leaks it.
01A huge amount of DTC marketing budget gets spent driving traffic to a store that’s actively losing a meaningful share of that traffic to friction, slow load times, a confusing product page, a checkout flow with too many steps or unclear shipping costs revealed too late. Every one of these friction points independently costs conversions, and they tend to compound: a slow-loading page with an unclear checkout process loses far more of its traffic than either problem would cost alone.
Brands routinely diagnose weak conversion as an acquisition problem, wrong audience, wrong creative, when the actual issue is happening after the click, on the page the ad sent traffic to. This misdiagnosis leads to endless creative and targeting iteration on the acquisition side, while the actual leak (a confusing product page, a checkout abandoning at the shipping cost reveal) goes unaddressed indefinitely.
Merchandising decisions compound this further. How products are presented, bundled, and cross-sold materially affects average order value and conversion, but these decisions often get made once at launch and never revisited, even as the product catalog and customer base evolve.
How we approach this
Make the store earn the traffic.
Every step after the click gets treated as part of the growth system, not an afterthought to the campaign.
02Fewer drop-offs
Checkout friction gets identified and removed specifically.
Where shipping costs are revealed, how many steps exist, what information is required, each point of friction reviewed against what’s actually necessary versus what’s just accumulated over time.
03Higher basket value
Merchandising is treated as an ongoing optimization, not a one-time setup.
How products are bundled, cross-sold, and presented gets revisited as the catalog and customer base evolve, not locked in at launch and forgotten.
04Technical health
Site speed and technical performance are monitored continuously.
Because speed issues often develop gradually as a site adds apps, scripts, and features, rather than appearing all at once.
What you get
More value from the traffic you already pay for.
A measurable lift in conversion rate on the traffic you’re already paying to acquire, which is usually the fastest, cheapest improvement available compared to acquiring more traffic at the same conversion rate.
What we actually measure
Conversion rate at each stage of the funnel (product page to cart, cart to checkout, checkout to completed order) so we can identify exactly where friction is costing sales, rather than a single blended conversion number that hides where the actual leak is.
Product signal
Page → cart
Whether product-page structure, copy, and merchandising turn qualified visits into carts.
Checkout signal
Cart → checkout
Where shipping, steps, and required information create avoidable drop-off.
Revenue signal
Checkout → order
The final conversion path, measured without hiding the leak inside one blended rate.
How this fits the bigger system
The store underneath the acquisition engine.
Ecommerce Growth is what makes DTC Performance Marketing’s acquisition spend actually pay off, the two get audited together, since a great campaign into a weak store wastes the campaign’s own performance.
Start with the store experience
If the sale is being lost after the click, that’s the gap this fixes.
We’ll map the product page, checkout, merchandising, and speed issues before you spend more to acquire the same traffic.
Request an Ecommerce Conversion Audit Every request reviewed personally. Response within 24 hours.