The constraint
In the 30 days before the engagement, A$1,196.70 was spent, 64,127 people were reached, and there were zero attributable bookings.
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EMS sculpting & body contouring / Full demand generation
Contour Body
A documented ELEVYNX engagement: the operational constraint, the system built, and the work it removed.
What changed
From June 1 to August 31, 2026: 296 verified bookings, A$42,259 booked value, and 8.81x ROAS.
Systems used
PositioningWebsite funnelContent & AEOOffer structureBooking pathTrackingCreative productionMeta adsRetargetingReactivation email
Client overview
Client
Contour Body
Location
Malvern East, Melbourne VIC
Industry
EMS Sculpting & Body Contouring Studio
What we ran
Positioning, website funnel, offers, tracking, ads, email
Engagement
Full demand generation · 3 months (Jun 1 – Aug 31, 2026)
Goal
Local treatment bookings and repeat clients
Phase 01 · Situation
Where the business was when we started.
Contour Body is a body sculpting studio in Malvern East, one of Melbourne’s most affluent suburbs. Angela, the owner, offers EMS Sculpting and Fat Freezing. The studio is good. The location is good. The demand in that area is real.
The marketing was not working. The studio was already paying for Facebook and Instagram ads every month. In the 30 days before we came in, $1,196.70 was spent and not one booking could be traced back to it. Not because there were no bookings. Because nothing was set up to measure them. There was no booking event connected to the ads at all.
That old campaign was still running when we started. It spent another $483.20 in our first month. Again, nothing tracked. So the picture was simple: money going out every month, ads being seen by tens of thousands of people, and no way to say whether any of it brought a single client through the door.
$1,196.70
Spent on ads in prior 30 days
0
Bookings anyone could point to
64,127
People reached with nothing to catch them
The owner was doing everything she was told to do. She had a business, a budget, and ads running. What she did not have was anything underneath the ads to turn attention into bookings.
What was actually holding it back
We went through the ads, the website, the offers and the booking path. Six things were stopping this business from growing. Only one of them was about ads.
Nothing was being measured
Meta had no idea what a booking looked like, so it could not go and find more of them. It was buying the cheapest clicks it could find, which is exactly what it is built to do when you give it nothing better to aim at.
The website did not sell anything
It looked fine. It just did not convince anyone. A visitor could not work out what EMS actually is, what happens in a session, or why it was worth the money. People do not buy what they do not understand.
One pricing page for every service
Every treatment, every package and every price sat together on a single page with no explanation. The visitor had to work it out on their own. Most of them did not bother.
The booking button went to the wrong place
Every “Book Now” led to a free 15-minute consultation, not to a session. Someone who was ready to book hit a step they were not expecting, and left.
The budget was going to the wrong things
Around 72% of the spend was going to a single fat freezing ad. Memberships and 10-session packs were being advertised to people who had never heard of the studio. Nobody commits to a weekly membership before they have tried the treatment once.
Nobody was followed up
There was no retargeting and no email. Tens of thousands of local people had seen the ads and visited the site, and not one of them ever heard from the studio again. Most people do not book the first time they see something. If nothing brings them back, that interest is simply lost.
Five of these six are foundation problems, not ad problems. That is why spending more on ads was never going to fix it.
Phase 02 · Action
Foundation first. Then demand. Then keep it warm.
01 · Fix the foundation
02 · Bring in the leads
03 · Nurture to the booking
We run one process, and the order never changes. We did not touch the ads for the first few weeks, because sending traffic into a leaky foundation just wastes it.
01 · Positioning
We fixed the positioning first
The studio was selling a machine. We changed it to sell what people actually buy: time, convenience and results. A 20 to 25 minute session that does the work of a much longer workout, for someone who does not have an hour to spend. We also cut the language that was quietly pushing away her best customers. Words like “love handles” and “fat freeze” talk down to people. In this part of Melbourne, women respond to strength and confidence, not to being made to feel bad about their body.
02 · Funnel
We rebuilt her pages as a funnel, not a brochure
We built proper pages, laid out in the order a buyer actually decides. What the treatment is. How it works. What happens in a session. Who it is for. What results to expect. Whether it is safe. Every question people ask before they book, answered on the page. The aim was simple: a visitor should be more than half sold before they ever click Book. That is what turned traffic into bookings. We also wrote the content so AI can read it, not just people.
03 · Offers
We rebuilt the offer structure
Before, every service and every price sat on one page with no explanation next to it. We gave each service its own page, with its own offers on that page, explained properly and clearly different from each other: a low-risk way to try it once, a better-value pack for someone ready to commit, and memberships for people who already love it. In most cases the prices did not even change. What changed is that people finally understood what they were choosing.
04 · Booking path
We fixed the booking path
“Book Now” now leads directly to a booking, not to a consultation call. One straight line from the ad to the appointment, with nothing in the middle to make someone stop and think again: AD → SERVICE PAGE → OFFER → BOOKING → STUDIO APPOINTMENT.
05 · Tracking
We built the tracking
We set up a new tracking pixel inside Angela’s own business account, with server-side tracking connected straight to her booking system. Every booking that comes from an ad is now recorded and sent back to Meta with the value attached. Once Meta could see real bookings, it could go and find more people like the ones who booked, instead of finding cheap clicks.
06 · Meta ads
Then, and only then, we turned on the ads
Separate campaigns for EMS and Fat Freezing. Two different services, two different buyers, never mixed in one budget again. Campaigns set to optimise for the booking itself, not for clicks or reach. Tight local targeting around the studio. We produced 16 ad assets across the two services, four reels and four statics each, scripting and editing them from the studio’s own footage. In month three we launched the EMS $60 Kick Start offer, which produced the cheapest bookings in the account.
07 · Reactivation
In month 3, we switched her existing customers back on
Angela already had a list of past customers sitting there doing nothing. We built a proper weekly newsletter and started sending it—real content, nicely designed, going out every week to people who had already paid her once. Bringing them back costs almost nothing, and it pulls the overall cost per booking down further than ads alone ever could.
Asset ownership
What Contour Body owns after three months
Contour Body left with more than a winning campaign. It owns the permanent operational infrastructure required to keep acquiring and retaining clients.
✓Clear positioning that speaks to her actual buyer
✓An offer ladder people understand at a glance
✓A rebuilt service page per treatment, built to convert
✓A booking path with no dead ends
✓16 ad assets, scripted and edited, hers to keep
✓A reconciliation method that verifies every booking
✓Content written for people and for AI search
✓Tracking that proves what every dollar did
✓A reactivation newsletter to her past clients
Phase 03 · Result
The three months in numbers.
Month 1 · June
Build
No booking target, by design. Positioning, pages, offers, booking path, tracking and 16 ad assets built. Ad spend held at $284 to warm 65,000 local people.
Month 2 · July
130 Bookings
130 verified bookings worth $19,267 on $2,165 of ad spend. The first month of active selling, already 6× the top of our initial commitment.
Month 3 · August
166 Bookings
166 verified bookings worth $22,992 on $2,329 spend. The $60 Kick Start offer and reactivation newsletters both went live this month.
296
Verified Bookings
$42,259
Booked Value (AUD)
8.81×
Return on Ad Spend
$4,796
Total Ad Spend (AUD)
$16.20
Ad Cost per Booking
$14.03
Cost per Booking, August
16
Ad assets produced
37 of 81
August clients booked again
65,000
Local people warmed in month 1
Reconciliation standard
Every booking was counted one at a time. These figures are not read off a dashboard. Each booking was reconciled against the studio’s own Acuity records, with package sessions counted twice, while free consultations, complimentary member sessions and Groupon redemptions were stripped out. What is left is what the business can actually bank on.
296 new appointments
Real people walking into a real Malvern East studio across what was effectively two months of trading.
Nearly half came back
37 of the 81 clients who booked in August booked more than once, with no retention programme running yet.
Acquired at $16.20 each
Against treatment and package prices many times that, making this worth scaling rather than repeating.
Platform proof
The numbers, straight from the platform.
This is the ad account for the full engagement period, exactly as it appears in Meta Ads Manager (Jun 1 – Aug 31, 2026). Nothing has been re-typed or re-calculated.
Meta Ads Manager · Contour Body (Jun 1, 2026 – Aug 31, 2026)Verified Live Export
| Campaign Name | Spend | Purchases | Results Value | ROAS | Cost / Purchase | CTR (link) | Landing Views | Impressions |
|---|---|---|---|---|---|---|---|---|
| CB - EMS $60 - CBO - Broad | $439.84 | 26 | $2,748.00 | 6.25× | $16.92 | 1.85% | 59 | 12,194 |
| CB_EMS_Sales_Jul2026 | $764.63 | 34 | $4,279.00 | 5.60× | $22.49 | 1.92% | 141 | 20,471 |
| CB - EMS Sculpting - CBO | $696.98 | 35 | $4,121.00 | 5.91× | $19.91 | 1.66% | 193 | 21,679 |
| CB_FATFREEZE_Sales_Jul2026 | $792.73 | 21 | $3,157.00 | 3.98× | $37.75 | 1.78% | 157 | 34,757 |
| CB - FAT FREEZING - CBO | $1,787.35 | 103 | $14,938.00 | 8.36× | $17.35 | 1.90% | 727 | 68,931 |
How to read it
The Purchases column is booked appointments the ad platform could tie back directly to a click. Cost per purchase, return, click-through rate and landing page views sit alongside it, campaign by campaign.
Why the headline figures are higher
A demand generation system is more than its ads. The reactivation newsletters produced bookings with no ad spend behind them at all, and the platform cannot see those.
$16.92 at the best
The EMS $60 first-session campaign brought in bookings for under $17 each. That is the cheapest new client in the account.
8.36× at the best
The main Fat Freezing campaign returned $8.36 in booked value for every dollar spent, across $1,787 of spend.
44% of visits converted
The EMS $60 campaign turned 59 landing page views into 26 bookings. That is the rebuilt page doing the work, not the ad.
An ad dashboard is an estimate. The studio’s booking system is the record. Every figure in this case study was reconciled booking by booking against Contour Body’s own Acuity data, which is why the totals are higher than what appears above. That reconciliation method was part of what we built, and it is the reason the business now reports on what actually happened rather than on what a platform estimated.
Before and after
| Measure | Previous 30 days | With ELEVYNX · 3 months |
|---|---|---|
| Bookings you could point to | 0 | 296 |
| Cost per booking | Unknown | $16.20 (August: $14.03) |
| Booked value | $0 | $42,259 |
| Return on ad spend | Could not be measured | 8.81× |
| Follow-up for people who did not book | None | Retargeting + reactivation email |
Commitments vs. Delivered
What we committed to, and what we delivered.
We do not promise numbers we cannot stand behind. We plan conservatively, then aim well past it. These ranges are taken from the proposal and scope of work signed before any work began.
| Measure | What we committed | What we delivered |
|---|---|---|
| Month 2 bookings | 8–20+ | 130 |
| Month 3 bookings | 15–35+ | 166 |
| Across the engagement | 26–65+ | 296 |
| Cost per booking | AUD $30–$80 | AUD $16.20 |
| Booked revenue | AUD $8,910–$19,305 | AUD $42,259 |
Budget efficiency
And on a smaller budget than we asked for.
| Month | Budget we recommended | Budget actually spent |
|---|---|---|
| June | $1,500 – $2,000 | $284 |
| July | $2,000 – $3,000 | $2,165 |
| August | $3,000 – $4,500 | $2,329 |
June was deliberate — that month went into building the foundation rather than into media. August also ran below the recommended range, which means these results have not yet been tested at full budget.
Analysis
Why it worked.
We fixed the foundation before spending on traffic
The same ads, pointed at the old website, would have failed again. The pages had to be able to hold and convert a visitor first.
We made every booking measurable
Once the platform could see real bookings and their value, it started finding buyers instead of clickers. We checked every booking against the studio's own records, so the numbers are the business's, not a dashboard's.
We made the offers easy to understand
People do not buy when they are confused. Giving each service its own page and its own clearly explained offers removed the confusion.
We used what she already had
A list of past customers was sitting unused. Turning it into a reactivation newsletter added bookings with no ad spend behind them at all.
Roadmap
What happens next.
01 · Test full recommended budget
Test the winning campaigns at the full recommended budget, which has not happened yet.
02 · Build retention
Build a proper retention programme — nearly half of August's clients rebooked without one.
03 · Build review and client-content proof
Build up real reviews and real client content, which lowers the cost of every future booking.
04 · Add search
Add search to catch the people already looking for these treatments in Melbourne.
05 · Keep newsletter weekly
Keep the newsletter running weekly, so past clients keep coming back on their own.
Client verification · Clutch
Verified review from the studio owner.
Read the full verified review and rating directly on Clutch.co:
The outcome
The ads were only one part of it. The system is what produced the result.
Three months ago this business was spending money on ads every month and could not point to a single booking from it.
Today it has a system. Pages that sell. Offers people understand. A booking path with nothing in the way. Tracking that proves what works, checked against its own booking records. New clients arriving at $16.20 each. And a newsletter bringing old ones back for free.
Three months ago, money was going out with nothing to show for it. Today, Contour Body owns pages that sell, offers people understand, a booking path with nothing in the way, and a system producing verified appointments at $16.20 each.
Foundation first. Then demand. Then keep it warm. In that order, every time.